February 20th, 2009 at 8:38am |
The competitor that has a superior product and an effective marketing effort will reap much higher rewards than the one who relies only upon a superior product.
If I could conduct an instant audit of my readers this month, 1 am sure these two observations would yield votes of support from engineers and marketers. But if [...]
Read the rest of How to increase your returns on your marketing expenditures.
February 19th, 2009 at 1:52am |
You have two things going for you when you want to start your own business: some marketable skill or product and time.
Many people, when they think about starting their own business, think in terms of instant success and wealth. Success and wealth are both possible, but unless you have more tens of thousands of dollars [...]
Read the rest of What you should know before starting your own business.Part 2
February 18th, 2009 at 2:57am |
OK, you have just $5,000 to launch your company. You’re worried that your meager start-up funds will stunt your company’s growth forever, condemning you to a life of begging for money. You begin to imagine one breakfast with bankers after another. But before you let your worst fears take over, relax.
I want to let you [...]
Read the rest of What you should know before starting your own business.Part 1
February 9th, 2009 at 12:31am |
Some of us go on diets once in awhile. Others go on the wagon from time to time. Or read books on how to “improve” ourselves, or become sane.” My fits usually involve “getting organized.” They don’t strike very often, or last very long, and I’ve come to accept them, stoically, like an occasional visit [...]
Read the rest of I believe that priorities are more important than goals.
February 2nd, 2009 at 1:15am |
The late Chris Farley, one of my favorite comedians, did a series of skits in which he plays a manic character named Matt Foley. No matter how many times I watch the re-runs, I have to laugh when Farley, in falling down pants and a tight dress shirt, hunches over and bellows, ‘My name is [...]
Read the rest of How do you measure success?
