Jerry R Mitchell’s Blog

Helping you start, manage and grow your business

Merry Christmas 12-25-2006

 
Christmas is a time for reflection and renewal. For Christians the year’s end has a special and familiar significance, but all faiths have their calendars, their sign-posts, which ask us to pause from time to time and think further than our hectic daily routine. We do that as individuals, with our families, and as members [...]

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Selling the sizzle not the steak

We’ve all heard the term “sell the sizzle, not the steak”. Well, if you’re selling anything, you had better pay attention to the “sizzle”. In today’s market, your potential prospects have one thing in mind. “What’s in it for them”, and if you’re into sales, you must realize this. While the “nuts and bolts” of [...]

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Obstacles

They’re what life throws at people who set goals. They can slow you down. They can discourage you. They can even stop you. Faced with an obstacle, the timid run, hide, make excuses and quit. The committed take an obstacle and savor it. They let it fuel their commitment and turn up the heat on [...]

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