Jerry R Mitchell’s Blog

Helping you start, manage and grow your business

Selling the sizzle not the steak

We’ve all heard the term “sell the sizzle, not the steak”. Well, if you’re selling anything, you had better pay attention to the “sizzle”. In today’s market, your potential prospects have one thing in mind. “What’s in it for them”, and if you’re into sales, you must realize this. While the “nuts and bolts” of [...]

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